Brief

Coca Cola wanted to raise awareness and encourage trial of a range of new sugar free flavours launched across Ireland. In addition, they wanted to boost the fun and cool perception of these options through a festival competition.

Solution

Integrated media campaign leading with a tenancy on Three+ and pushed with a range of media including SMS, Display, Social and Retail Magazines.

Results

35k entries to the competition making it one of Coca Cola Ireland’s most successful campaigns. Nationwide coverage amongst the 16-34 target audience via SMS and in-app display.